Building brands together 
for conscious entrepreneurs, 
ensuring their companies align with themselves and the greater good 
of humanity.

Understanding the premise that “The answer lies within us,” I have created this division to accompany you in listening to what your soul asks you to create. Amidst the noise, with me, you will take a space to listen to your inner self, organize your ideas, and together bring to life the brand strategy your company needs.

This service is for you if...

  • You want to delegate social media management but fear losing your brand's voice.
  • You need your team to deeply understand your mission and vision.
  • You have all the ideas but haven't taken the time to clarify them.
  • You know you need to change something but don't know where to start.
  • You feel you have lost the essence of your brand or lack a brand identity.
  • You are a conscious person who needs to align your brand with your core values.
  • You are ready to invest in yourself and your business for a deeper audience connection.
  • You seek a trusted partner who will listen, understand, and guide you with empathy and expertise.
  • You want to create a brand that not only stands out but also resonates deeply with your values and mission

Let’s create a brand that connects from the soul!

Ready to elevate your brand? Book your free 20-minute consultation today!

What will we do in my 6-week program?

Exploration and Re-Discovery

In the first two weeks, we will deeply analyze both internal and external aspects of the brand to understand its essence. This will provide us with a platform to continue this process.

It is an excellent opportunity to look at the brand from within and reconnect with it. Why do I delve into this stage? I have noticed with some of my clients that, due to the day-to-day hustle, they take vital aspects for building a brand strategy for granted. Therefore, this stage is a re-discovery that allows us to see it from a new position and appreciation, enabling us to create defensive, reorientation, survival, and positioning strategies.

Pause, Listen, and Understand

This is the most important week that will connect the heart of the company with its soul, where we connect with the question: Why are we doing this? And I ask you again, Why? How do we do it? What are we really offering to the market?

Creating the Path for the Vision

Now understanding the why, we look towards the present along with our daily actions from our truth and essence; which help us visualize and create the future we envision for our brand. In that sense, we must understand that a brand itself produces benefits for its consumer from emotional to functional. By discovering these attributes, they will help us understand the needs of the clients and, therefore, clarify who they are.

Values, Audience, and Mantras

Another aspect that characterizes a brand is the values it upholds, which differentiate it, guide the way it interacts, and dictate the actions the brand takes. We will also understand who our audience really is, who we are speaking to, and we will ask ourselves what they feel. We will create that MARKET to efficiently and effectively direct every strategy; led by the brand’s promise and mantra.

Personality and Positioning

With everything created aspects such as the slogan are being defined, that phrase that in a few words says what you want people to understand about your brand and captures attention along with the personality: which nurtures the brand in its tone, form, expression, and decisions. We will summarize this process by making the positioning statement that allows us to have the argument to fluidly express everything the brand is.

And with this, we give light to a true brand strategy created from your soul and essence.

Let’s start now.
let's start now

Additionally, it includes:

  • A detailed document with the brand strategy.
  • Documents with all the action plans to achieve objectives.
  • My recommendations and designer suggestions if needed.
  • EXTRA: After completing the process, I offer a 40-minute Zoom video call to introduce the designer to the client and explain what we have created.

In the end, you will have the foundation for a graphic or web designer, content creator, architect, or even a manager to interpret the essence of your brand and thus perform their work directly connected to it. 

I have noticed that some people think that by changing the logo, everything will be fixed, that employees will connect with the company culture, or that customers will be loyal. But what a company may really lack is a BRAND STRATEGY aligned with the essence of the company.

For example: To me, the logo is just one point within the universe of the marketing world. There is much more to discover to reach the soul of the company and then be able to transmit it in all the graphic identity, manuals, company policies, or any form of internal or external communication of the entity.

Join Me for a 6-Week Journey!

Starting is as easy as…

Filling out the form to get to know your brand.

Scheduling a 30-minute call to confirm that we are the right fit.

Setting a start date, making the first payment, and embarking on our journey.

Connect with Your Brand's Soul – Start Now!

¡Te tengo un regalo!

Celebremos juntos.

Descarga esta meditación guiada para conectar con la energía del sol.

© 2024 The Sunshine Site. Todos los Derechos Reservados.
Site Credit

Explora la página...

Instagram Pinterest Youtube